Alright - we made it. Another week down and behind us.
I'm not going to waste any time and dive right into this video. It's pretty out there, set to an awesome song, and creative as hell. Yes, the animation quality may be lacking a little, specifically in terms of the computer manipulated backgrounds, but you'll manage to get over it pretty quickly. I mean, come on, think of all the work that went into this. First they had to shoot all the "plate" shots - without the little men and manipulate all the objects (socks, remote control car and helicopter, drawers, etc) while not being seen. Then they had to shoot all the thieves on green screens, matching their movements to what they shot earlier in the bedroom. Oh right AND they had to shoot a ton of kitten footage. Um - can we say awesome? Honestly, how many takes do you think it took them before they got the shots they wanted from the cats? Combine this all together and you have something pretty special. Since I'm in the field - lets not forget about the editing either. It's subtle, but completely to the beats of the music. Cuts come on big pulses and longer shots align with when the notes are elongated and given a moment to breathe.
I specifically dig the production design. The individual masks and helmets are a wonderful little addition. And let's not forget the concept/story of the video. How original is that? Simple and to the point but perfect.
God I love slow motion kitties. Absolutely badass.
OK, I don't think I have ever used the expressions 'slow motion kitties' or 'badass kitties' - but they so fit the video!
ReplyDeleteI am giggling like I am drunk - this was VERY creative!!!
ieyu, ilys!